• Mobility of artists and cultural professional
    • Culture Moves Europe’s first call for individual mobility targets artists and cultural professionals working in the following sectors: music, literary translation, architecture, cultural heritage, design and fashion design, visual arts and performing arts. It offers mobility grants for applicants legally residing in a country that participates in the Creative Europe Programme and travelling to another Creative Europe country.
    • For more information check out the link: https://culture.ec.europa.eu/calls/call-for-individual-mobility-of-artists-and-cultural-professionals
  • S+T+ARTS
    • STARTS is an initiative of the European Commission that aims to connect technology and artistic practice in the best possible way. As part of this initiative, STARTS residencies support the most promising collaborations and the STARTS Prize recognizes the most impressive results in creativity and innovation at the interface of science, technology and art. STARTS is made possible through various funding models from the European Commission.
    • For more information check out the link: https://starts.eu/
Advantages regarding virtual exhibitions
  • Virtual exhibition can have a greater accessibility to a wide range of visitor groups (for more information check out the manual p. 11, 35).
  • Due to no restrictions in terms of location or time the virtual space can be visited at any time (manual p. 11, 35). In addition, it can be visible in an extended time frame.
  • Younger generations, as they are more familiar with digital media, can be easier reached (manual p. 11, 35).
  • In comparison to galleries and exhibition a virtual exhibition safes personnel and operating costs, which makes it a cost-effective alternative (manual p. 11, 35). In addition, an online store can be added to the exhibition.
  • The visibility of the project and the artist can be more likely increased due to a virtual exhibition through reaching audiences location-independence (manual p. 11, 35).
Advantages regarding recording live concert, event, exhibition
  • Through live recording from different perspectives is that people watching the video have the feeling of subjective participation in the event. Recording with mobile phones from a first-person perspective is a good way to convey the mood of a live event and this considerably reduces the costs when compared to a professional camera team (for more information check out the manual p. 17).
  • Recording an event can last longer and reach a wider audience, especially people that are unable to come to a certain location because of pandemics etc. (manual p. 42, 49).
  • Nature exhibition for Passersby can reach a large audience in an urban setting by bringing them a piece of virtual nature (manual p. 63). Through the exhibition people are encouraged to visit nature more often and to be present and aware of visual and aural particularities in a natural environment (manual p. 63)
Advantages regarding digital advent calendar
  • A digital Advent calendar can promote the awareness of regional artists. Since the videos are short and each video is a surprise, visitors are also confronted with musical directions that they might have normally not paid much attention to. This can arouse interest in exploring other musical directions as well (for more information check out the manual p. 23).
  • A digital Advent calendar can inform visitors constantly about the current activities of the cultural association due to the regular visits to the homepage (manual p. 23).
Advantages regarding exhibition on banners with QR-Code
  • One of the advantages of exhibiting on banners in public spaces is that they are very accessible to a wide range of visitor groups. The exhibition can attract attention as people pass by and can, by chance, also reach people who would not have visited such an exhibition on their own (for more information check out the manual p. 29).
  • Furthermore, the exhibition on banners can be held more easily since the event takes place outdoors (manual p. 29).
  • Another big advantage of exhibition on banners is that the banners are easier to affix than the original images, and the risk of damage is low. Further-more, the banners are easy to reproduce and can be placed in several locations at the same time (manual p. 29).
Advantages regarding video tutorial
  • A video tutorial of the making of a sculpture can help showing the process online rather than in person and it doesn’t require safety equipment such as shields for everyone watching (for more information check out the manual p. 57)
  • You do not have to be an expert to create this a sculpture, as our leading artist was self-taught as well (manual p. 57)
  • A pottery making or wool craftwork workshop via video tutorial can reach a wide circle of users and make the knowledge available to more people (manual p. 69, 75)
Advantages regarding storytelling radio show
  • The advantage of the digitalization of storytelling is that in this way the stories can reach a wider audience. Hereby, immaterial cultural heritage is preserved, which is one of the most positive aspects of projects of this kind. Among the benefits of this project are the gaining of knowledge in the field of sound recording and subsequent audio editing in the studio. Another big plus is the publication of the recording on radio stations, which also reaches a large group of listeners (for more information check out the manual p. 81)
Disadvantages regarding virtual exhibitions
  • Virtual exhibitions do have a lack of social component. No exchange among visitors or artists about the paintings takes place, which makes the online visit a rather passive experience. Even if interaction and communication is made possible online, for example in the form of a forum, this social component cannot be provided on an equal footing. It must also be remembered that a communication platform must be moderated, which takes time and can therefore incur personnel costs (for more information check out the manual p. 11, 17, 35).
  • In comparison to galleries and exhibition a virtual exhibition the organizers lose the income generated during a cultural event, e.g., a vernissage (e.g., free donations). In addition, is the loss of revenue for owners of cultural spaces and exhibition spaces, as the duration of the rental of the space can be very short. When cultural con- tent is provided online, visitors often assume that they are being provided free of charge and are rarely willing to pay (manual p. 11, 35). Therefore, the virtual exhibition should be combined with an online shop to generate money.
Disadvantages regarding recording live concert, event, exhibition
  • Recording live concert misses the social component. Even though the recording form is from a first-person perspective. The atmosphere can never be fully captured digitally (for more information check out the manual p. 17).
  • In case different people film with different mobile phones the qualities can be different. Because of this in the post-production getting the desired results can be difficult (for more information check out the manual p. 17).
  • One major con is that digital music/literature contributions is missing the ambience, the atmosphere and the social exchange compared to live performances (for more information check out the manual p. 11, 17, 23).
  • When you record an event, you need to have some technical skills and basic knowledge of video editing. Keep in mind that if the choice is the DIY method, one must be aware of background noise, light conditions, viewing angles, choice of de- vice(s) for recording with enough free memory space If not the price of hiring professionals to produce digital content is rather high (manual p. 42, 49).
  • Nature exhibition for Passersby does have a possible downside, which is that a piece of nature is brought directly to the public and a certain segment of people will be satisfied enough by that and will not be encouraged to visit nature in person (manual p. 63)
Disadvantages regarding digital advent calendar
  • The con of a digital Advent calendar is that often people do not think to rewatch the videos in the next few days if they are not reminded (e.g. if the contact details are available through reminder emails or via social media) (for more information check out the manual p. 23).
Disadvantages regarding exhibition on banners with QR-Code
  • The disadvantages of exhibition on banners are undoubtedly the major effort and the high costs that arise from professional photography and printing on PVC tarpaulins (for more information check out the manual p. 29).
  • Although the paintings are reproduced in very good quality on a banner, a photo still cannot convey the same impression as the original image (good lighting of the original images can emphasise details even better) (for more information check out the manual p. 29)
  • Older or less technically inclined visitors may also find it difficult to access the additional information via QR code on the banners (for more information check out the manual p. 29).
Disadvantages regarding video tutorial
  • People who are interested in the making process of a sculpture might require any number of additional trainings regarding metal welding (for more information check out the manual p. 57)
  • A disadvantage is that it requires specific tools and equipment to make a sculpture(such as metals, a welding machine, etc.), therefore it could be expensive (manual p. 57)
  • A pottery making or wool craftwork workshop via video tutorial is of course not as beneficial as to visit a workshop in person as knowledge passes from mentor to student more easily and much faster through personal interaction, which is not possible for an online tutorial (manual p. 69, 75)
  • One disadvantage of video tutorial is the passive form of knowledge transportation, instant corrective or supportive feedback is not possible (manual p. 69, 75)
Disadvantages regarding storytelling radio show
  • The lone downside of a storytelling radio show is that it is much more immersive to listen to such stories in person (for more information check out the manual p. 81)
  • Social Media (Facebook, Instagram, TikTok, Youtube)
    • You can use social media platform as marketing strategy. Your main tasks would be maintaining your profile, posting, responding to the community and engaging with other users of the platform.
  • WordPress
    • Conveniently create a free website or blog on WordPress.com. Dozens of free, customizable, mobile-friendly themes and designs.
    • https://wordpress.com/
  • Patreon:
    • Through Patreon you can share your art with your community and get paid for it. Patreon is a place for Creators to build your membership, offer exclusive access to your work and special content, and create a connection with your community.
    • https://www.patreon.com/en-GB

Padlet is a website which collects all different kinds of online tools for you to use. Check out the website here: https://padlet.com/bilduenger/Toolsammlung For example, you can use Moodle or Google Classroom as an online platform for teaching digitally.

  • Moodle: With Moodle you can engage your learners with flexible, secure and accessible online learning spaces. You can measure their learning outcomes. The students can work location independent, at all time and you can support them easily.
  • Google Classroom: It is a free blended learning platform. It is for you to easy create content, distribute to the students and grade the assignments. It is easy to upload content for you as a teacher and for the students.

If you cannot exhibit your work in real life, there are several options you can explore. Here are two examples:

  • One option is to create a virtual exhibition on a platform such as Artsy or Saatchi Art. These platforms allow you to upload images of your work and create a virtual gallery for viewers to explore.
  • Another option is to create a website or social media page dedicated to your art, where you can share images and videos of your work. Additionally, you can reach out to online art communities and forums to share your work and connect with other artists.

To protect your work online, it is important to use copyright protection tools such as watermarks and digital signatures. Watermarks can be added to images of your work to prevent unauthorized use, while digital signatures can be used to prove that a piece of work is original and authentic. Additionally, it’s important to be aware of copyright laws and to register your work with the copyright office.


To protect your visual art, you can:

  • add a visible watermark to your images before uploading them
  • disable right-click
  • add invisible information to your images online
  • tell users that a high quality version is available to buy
  • upload low-resolution images only — no more than 72dpi
  • put the © notice with your name next to your work.
  • give people the possibility to contact you — for example, by showing your email address. It will be easier for someone to ask for your permission to use your work.


To protect your music, you can:

  • hide information into your music — this is called digital watermarking
  • upload low-quality recordings only — a compression rate less than 49 kilobits per second
  • tell users that a high quality version is available to buy
  • attach the © notice with your name next to your recordings
  • give people the possibility to contact you — for example, by showing your email address. It will be easier for someone to ask for your permission to use your work.


To protect your film, you can:

  • hide information to track your film — this is called digital fingerprinting
  • upload low quality versions only — a compression rate less than 151 kilobits per second for video and 49 kilobits per second for the sound
  • tell users that a high quality version is available to buy
  • put the © notice with your name into your film
  • give people the possibility to contact you — for example, by showing your email address. It will be easier for someone to ask for your permission to use your work.
  • The internet is a very public place for showing your work. Millions of people use the internet, and have access to anything that you put there.
  • Showing your work on the internet can increase the risk of someone copying your work without your permission.
  • Australian copyright law protects most things on the internet, including your work.
  • It is illegal to download or share copies of images, songs, movies, or TV shows without the copyright owner’s written permission.
  • Put the copyright notice, your name, and the year to anything you upload, for example: © Name Surname 2010.
  • Only put low-quality versions of images, sound recordings or video on the internet.

To create a website to promote your work, you can use a website builder such as Wix, Squarespace, or Weebly. These platforms offer a variety of templates and customization options to create a professional-looking website.

Additionally, you can opt for a self-hosted website using a content management system such as WordPress. Keep in mind that you will need to purchase a domain name and hosting, and you might need a web developer to help you with the customization.

You can as well create DeviantArt page, which is totally free. DeviantArt is an online social network and platform for artists and art enthusiasts to exhibit, promote, and share their works.

Other free options can be:

  • To create a virtual gallery to showcase your work: https://virtualartgallery.com/ https://www.artsteps.com/
  • To create business pages on Facebook and Instagram to connect with your audience: post your artwork, open up about creation process, tell your story, invite your audience to interact.
  • Start a blog
  • Start a Youtube channel

There are several tools available for digitalizing your work, many of which are free to use. Some popular tools include:

  • Adobe Lightroom: A photo editing tool that allows you to edit and enhance images of your work.
  • Canva: A graphic design tool that allows you to create graphics and social media posts to promote your work.
  • Audacity: An audio editing tool that allows you to record and edit audio files such as voiceovers or music.
  • Storyboard That: A storytelling tool that allows you to create visual stories to share on social media or your website.
  • Open Broadcaster Software (OBS): A free and open-source tool that allows you to live stream or record videos of your work.

There are various ways to interact with audience online. In case of smaller audience you can do it with direct contact via video conferencing platforms such as Microsoft Teams  (https://teams.microsoft.com), Zoom (https://zoom.us) or Google Meet  (https://meet.google.com), in other cases, you can use interactive presentation platforms like Kahoot! (https://kahoot.com), Mentimeter (https://www.mentimeter.com), Ahaslides (https://ahaslides.com) or, Quizizz (https://quizizz.com). In the Manual you can find ideas and more about how we used it in our research and practice.

For purposes of streaming your work online you can use some of most popular platforms on social media like YouTube (https://www.youtube.com/howyoutubeworks/product-features/live), Facebook Live (https://www.facebook.com/formedia/tools/facebook-live), Twitch (https://www.twitch.tv) and, others. To stream simultaneously on multiple platforms, we recommend use of StreamYard web service (https://streamyard.com) or, OBS Studio software (https://obsproject.com), which is also multifunctional tool that can be used for video recording. Our experience with those tools also can be found in manual pages.

For accomplishing the tasks that you put in front yourself in most cases you would not need expensive equipment. Basically, you can do most of the tasks with your smartphone and standard personal computer or laptop, sometimes even with just one of it. Professional equipment (such as professional digital cameras, gimbal camera holder, specialized microphones or audio systems, lightning, faster computer…) is a benefit but, as we proved in one of our digitized events described in the manual, it is not necessity to make a quality product. Nevertheless, some applications need special equipment (such as digital 360° camera also described in the manual). Some of those equipment, if it is expensive, can be rented, or you can hire professionals to do the recording.

In the pages of the manual, you can find many examples of making videos and applications of it. For the recording you can use basic equipment, starting from your smartphone camera, web cameras from computer via ordinary digital cameras to professional 4k cameras to some specialized cameras like the digital 360° camera. Also, you can record computer screen with OBS Studio software if you are recording some streaming or video conference. At the end, video must be edited and prepared for distribution by specialized software for video editing.

There are many examples in the manual but in most cases, we used

At the end you should publish your video on some platforms such as

For recording a podcast, you will need camera(s), microphone(s) and platform to publish it. The better equipment you can acquire (cameras, microphones) the final result will look more professional. It is good practice to make two versions of podcasts: audio and video. Software that you might need for editing audio is

For video editing we purpose

If you use multiple cameras and video sources or you want to stream podcast live you might use

In the process of digitizing art, we face various pitfalls. The range of projects we have digitized and put in this handbook spans from an exhibition to a concert to storytelling. To recognize all the pitfalls in each project, we should address them separately.

In all cases, we have put the projects into the virtual world, which means they have been made publicly available. Therefore, in the digitization process, or even before we start digitization at an operational level, it is necessary to secure all possible permissions from the authors – especially copyright, and from the participants involved in the process to avoid problems later on. In the case of the usage of public space, obtaining permission to work, set up, and carry out activities is also an important segment.

We also need digitization equipment, so we have to be able to invest and then learn how to use it properly. If we can’t handle the technicals we have to hire someone, which also costs. Equipment can get stuck while digitizing. Therefore, (video recording, photography, and sound recording, etc.) we need to check that our equipment is in optimal condition before we start a step in the process. We also need to ensure that the external conditions are optimal for the different digitization techniques, e.g. video recording, audio recording, etc. In post-production, to avoid pitfalls, we need to test the best tools for the job and use those that will give us the best results.

We have to ensure we have reliable internet connection.

  • You can set up up a GoFundMe (fundraising platform where you present your situation and people all over the world can decide to support you)
  • You can sell merch (you design t-shirts or mugs or notebooks with motive that represents you and people buy it as a way to support you)
  • You can reach out to different companies for sponsorships
  • You can do life streams on Twitch where people chat with you and donate money ()
  • You can set up a Patreon account, where people can support your art in a very safe and simple way
  • You can charge a monthly fee, on youtube for your channel members and give them additional content and special treatment in return
  • You can offer one on one chat for certain amount of money, where someone can ask you about and discuss your art
  • You can do shout outs (people pay you money to mention their name on your Instagram or youtube channel)
  • You can offer lessons or courses for money
  • You can stream art content and give access to those who pay for it
  • You can set up an online shop where you sell your art
  • You can check what are the options for financing in your country and apply for it
  • Ministry of Arts
    • MoA Vienna is an art center which offers an interdisciplinary space for networking and solidarity between artists, cultural artists and cultural the audience.
    • For more information see: https://ministryofartists.com/de/
  • Community Arts Network
    • Community which is co-created by visionaries who believe that the transformative power of the arts can be used for social impact, CAN is a platform that aims to enable, engage and empower individuals, organisations and communities through arts and unlikely alliances to generate meaningful change and shape a humane future, together.
    • For more information see: https://www.community-arts.net/
  • IG Kultur
    • The IG Kultur is a nationwide umbrella organization and advocacy group representing over 900 autonomous cultural initiatives in Austria. Together with cultural advocacy groups at the regional level, it negotiates framework conditions on behalf of its members and sets cultural policy standards.
    • The IG Kultur represents cultural initiatives that work autonomously and consistently in the field of contemporary cultural mediation and production. Membership requires independence from public institutions, religious communities, and political parties, as well as alignment with the goals outlined in the vision of IG Kultur Österreich.
    • For more information see: https://igkultur.at
  • Support art workers
    • Support art workers is an initiative that emerged during the first lockdown in Greece and has brought together 25,000 art workers from different disciplines within the fields of art and culture from across Greece. SAW aims to create a dialogue between the multitude of art workers that operate independently in every region of Greece, as well as give visibility to the needs of art workers in terms of state support in the context of the pandemic. Through the page, art workers could obtain contacts of free psychological support and other free or discounted medical care services, as well as free legal-accounting advisory support and much more.
    • For more information see: https://www.supportartworkers.org/
  • Musicians Union (only in Greek)
    • ARION provides immediate information on work matters as well as support in various ways such as application forms, sheet music, advertisements, parallel professional activities, a place to exchange opinions and proposals for promotion and more.
    • For more information see: https://www.somateiomousikon.gr/
  • Hellenic Actors Union (only in Greek)
    • Association was founded in 1917, it is the only trade union body and rallying point for Greek Theater, Cinema and Television Actors. They carry events and movements, protect and fight for actors’ rights.
    • For more information see: https://sei.gr/
  • Actors House (only in Greek)
    • “THE ACTOR’S HOUSE” is a Public Beneficial – Philanthropic – Cultural Non-Profit Foundation, established 25 years ago, which is under the auspices of the Ministries of Culture, Finance, Education and Health. The main purpose of the Foundation is to host actors who are Also among the aims of the foundation are the active intervention in cultural life by organizing cultural events, the promotion by any means of artistic creation, the creation of spaces for cultural expression, the creation of a library as well as the creation of a Street Theatre.
    • For more information see: https://actorhouse.gr/
  • Art Works
    • ARTWORKS is a nonprofit organization that aims to create a fertile and nurturing environment for Greek artists through funding and public engagement opportunities. ARTWORKS award monetary prizes to individual artists in recognition of their artistic skills and qualifications. The purpose of these awards is to empower the Fellows and encourage them to reflect, explore and experiment with their artistic practice. Apart from financial support, the Program offers free seminars and workshops to stimulate dialogue and creativity.
    • For more information see: https://www.art-works.gr/en/
  • Artist-Run Alliance
    • The Artist-Run Alliance is a non-profit, artist-led global network of independent artist-run initiatives, promoting direct communication between artists, artist-run groups and alternative art lovers in their localities and around the world. It is a forward-thinking project with a platform that maps artist run initiatives in far-flung places around the globe, enable mentorship and knowledge sharing and provide models and funding solutions for new art initiatives.
    • For more Information see: https://artistrunalliance.org/loc/greece/

Foundations are e. g. www.naf.org.rs, www.bdp.rs, some financed from the state budget, some from private sources, and the most of the faculties have their own foundations. Support for young artists is maintained smoothly between them and the foundation. The largest foundation for the artistic program in 2022 was “Novi Sad – European Capital of Culture”. The main goals are to expand the capacity of the art scene and to encourage networking and enable connections with artists from Europe and the whole world.

  • Društvo Asociacija
    • Society Association – society of non-governmental organizations and individuals in the field of culture
    • For more Information see: http://www.asociacija.si/si/
  • ZKDS
    • The Association of Cultural Societies of Slovenia currently unites 59 regional and regional associations of cultural societies, which include amateur cultural societies operating in various fields of culture and art – choirs, instrumental music, visual arts, theater and puppets, literature, film and video, multimedia. activity, contemporary dance, folklore.
    • For more Information see: https://www.zkds.eu/domov/domov/
  • Cheer You @P
    • Cheer You @P is an erasmus+ project, where you can learn more about entrepreneural skills and social business. They offer a free moodle course, in which you can learn more about business model canvas, how to create a business idea and more for more information about the erasmus+ project see link https://cheeryouproject.wordpress.com/
    • if you want to hop right into a interesting moodle course – register here for FREE https://cheer.youtheclub.eu/login/index.php
  • JSKD
    • JSKD – Republic of Slovenia Public Fund for Cultural Activities fulfills the national potential of amateur cultural activities. It supports active creativity, the development of creative capacities, professional standards, and expands the availability of cultural programmes.
    • Through its programmes, JSKD enables personal growth and cultural integration, encourages programmes of cultural education and lifelong learning and enhances competencies, skills and abilities. As a professional, organisational and financial support to cultural activities, it emphasises counselling, quality education and events, publishing activities, targeted co-financing of projects by cultural societies and associations and interdepartmental and international connections.
    • For more Information see: https://www.jskd.si/en/organisation/introduction-organisation.htm
  • Digitalisierungsförderung
  • Kunst im öffentlichen Raum GmbH
    • The object of funding shall be projects in which the artists’ discourse and mental interchange with urban space contributes to highlighting and deepening the urban identity of the City and its districts. Projects in which commercial interests are in the foreground shall be excluded from funding.
    • For more information see: https://www.koer.or.at/en/funding/application/
  • Vodiču
    • Financing possibilities from any field are various, for example, on the website https://vodic.gradjanske.org You can see calls for proposals through potential sources of funding.
    • CNVOS is the umbrella network of Slovenian non-governmental organizations. They unite more than 1,500 different associations and individual societies, institutes and institutions. With their knowledge and experience, with experts from the fields of advocacy, law, project management, finance and communication, providing comprehensive and professional support to the Slovenian non-governmental sector, develop the potential of the sector and encourage creative and critical thinking. They have the biggest base of national and EU open calls.
    • For more information see: https://www.cnvos.si/razpisi/
  • AKM
    • Behind every song are composers and lyricists who wrote the songs. When music is played on the radio or at public events, for example, or recorded on a CD, the music authors are entitled to fair payment under copyright law. AKM and austro mechana collect these royalties in trust and pass them on to the composers and songwriters.
    • AKM and austro mechana represent the copyrights of more than 27,000 members (composers, music lyricists, music publishers) in Austria and – via reciprocal agreements with foreign sister societies – of more than million rights holders from all over the world.
    • For more information see: https://www.akm.at/
  • Edem, Music Works Rightholders
    • The fees depend on the event’s size, whether it is live, streaming or broadcasting. The prices are listed on their website.

For more information see: https://www.edemrights.gr/en/

  • Sokoj
    • Music royalties can be get (sokoj.rs) The amount of compensation is adapted to our economic circumstances in which we live.
    • There is a certain tariff that is found on this site. They are harmonized with domestic legislation and European practice. A license is issued from the music authors and an appropriate fee is paid, which is later paid to the author according to the data on the broadcasted musical works.
    • Sokoj is an organization of music authors of Serbia that has existed for 70 years. There is also a fund for cultural contributions in Sokoj, which directs part of the royalties to the improvement and promotion of the musical creativity of local authors. This encourages creativity and it is published at least once a year.
    • SAZAS Society k.o. is a collective management organisation for the protection and promotion of musical authors’ rights in Slovenia. SAZAS connects authors’ creativeness with publics – music users, collects royalties for the public use of music within the territory of the Republic of Slovenia, distributes the collected royalties to authors or right holders and promotes authors creativeness in music. SAZAS works for the best benefit of all stakeholders: (1) composers, authors and right holders; (2) music users (3) society.
    • For more information see: https://www.sazas.org/SAZAS
  • IPF
    • Obtaining a licence from IPF, k.o. enables you to meet all your legal obligations towards the IPF, k.o. holders of rights in protected works in a simple and efficient manner. Such license offers a legal access to world’s greatest music and numerous genres (jazz, classical, pop, Oberkrainer, rock, etc.). Thus, you will continue to add value to your business and make a valuable impression – with your service accompanied by music.
    • For more information see: https://www.ipf.si/en/

Contact us

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