A digital Advent calendar can promote the awareness of regional artists. Since the videos are short and each video is a surprise, visitors are also confronted with musical directions that they might have normally not paid much attention to. This can arouse interest in exploring other musical directions as well (for more information check out the manual p. 23).
A digital Advent calendar can inform visitors constantly about the current activities of the cultural association due to the regular visits to the homepage (manual p. 23).
The con of a digital Advent calendar is that often people do not think to rewatch the videos in the next few days if they are not reminded (e.g. if the contact details are available through reminder emails or via social media) (for more information check out the manual p. 23).